Online commerce is becoming one of the essential characteristics in the era of Internet. Based on a report from UCLA Center for Communication Policy, online shopping is becoming more and more popular these days and it ranked third in the list of Internet activity, immediately after e-mail using or using chats and browsing over the internet. It is more prevalent and accesses than entertainment or even checking daily news, which are two of the few items that are mainly done by the users over the internet. Internet is becoming more prevalent and a comfortable medium for purchase in today’s busy world. Yoon (2002) commented that more than 43% of the internet users in Australia purchase several goods online and this figure had increased considerably over the past decade.
Online Shopping is becoming more prevalent with the advent of the attractive offers and the easy of shopping with the wide variety of assortment. In the actual online shopping procedure, when any consumers identifies the need for some product or service, they go online and search for the product information that they want to look or purchase. But instead of searching proactively, there are several instances when the potential customers are usually fascinated by the information about products or the various services that can be availed based on need. Based on the several alternatives available on the net the consumer choose the one that best option that fits to their requirement and fulfilling the need. Lastly, a financial transaction is done and then based on the delivery timeline the products or services are delivered. Brown (2003) highlighted online shopping behavior generally refers to the consumer’s psychological state in terms of making online purchases and the items that he purchases or avails.