With respect to methodology, the study will use both primary and secondary data in order to provide in-depth information and details about the concerned topic (Lewis, 2011). In context to research methodology, it will help in explaining the rationale of the application of the certain procedures or the techniques. These are used to identify, select and analyze the information which has been applied for the understanding of the problems of the research and thereby help the reader to evaluate and criticize the reliability and the validity of the study. The portion of research methodology helps in the provision of answers to the two major questions that are the manner in which data has been collected or generated and how it was analysed. The study will then outline the case study where the chosen company is the main focus. In the beginning of the case study, it will provide a general introduction about the company which will focus on the background and the profile of the company. The chosen company in this respect is Google which is an extremely renowned company. Without adequate information about the company, the study will not have a suitable base on the basis of which the entire study will be focused. It will outline the various organisational changes that have taken place within the company. When the organisational changes were mentioned, it will take into consideration five questions. First, it includes the reasons behind the changes that have taken place in the organisation and the main purpose of change. Secondly, the various stakeholders who were involved in the process of change were mentioned and the role each of the stakeholders played in this process of change will also be outlined. Thirdly, with the support of the suitable theories and framework, the various processes of changes and alterations that have occurred in the organisation will be underlined. Fourthly, the manner in which the changing context of the organization has influenced the alterations within Google will be described. Lastly, it will provide a justification regarding the manner in which the outcome of change will be evaluated. In this area, the two issues will only be mentioned and elaborated. The next portion of the study will provide a discussion which will mainly include the literature review, research methodology and the case study. All the issues will be discussed elaborately in this portion in order to provide a clear understanding as to what the entire study is about and the problems associated with Google.
Organisational change is considered to be a process where Google tries to move from the present situation to a state which is desired for the future aspects. This will increase the effectiveness. In order to describe change characteristically, it is extremely important if Google wants to avoid stagnation and is interested in increasing the competitive business. The change means to carry out the tasks differently in order to accept and cope up with the changes which are present in the environment of the said organisation (Graetz and Smith, 2011). Alterations or change in part or department of the organisation is likely to have a great impact on the entire functioning of the organisation. Changes can be both reactive and proactive. As far as the the proactive changes, they are required to be planned from before in order to anticipate the challenges of the future. The proactive changes are started and initiated by the management of the company. As against the proactive changes, the reactive changes are automatic decisions which are taken considering the environment. In the present situation of economic pressure and the growth of the priorities related to politics, the changes in the organisation are becoming extremely common. Change is considered to be extremely complex in nature which has both positive and negative outcomes.