论文代写：社交媒体监测影响的研究方法
论文代写：社交媒体监测影响的研究方法。在本研究中，研究者采用演绎研究的方法来回答研究问题。研究者参考了不同的文章和杂志与消费者研究行业相关，以确定新的消费者研究方法，如社交媒体监测(SMM)是如何影响定性研究方法。在后期阶段，研究人员试图集中于最近出现和发展的新的定性方法。使用符号学、民族志、社交媒体监测和其他定性观察技术，研究人员已经能够评估这些方法是否能够帮助组织做出有效的商业决策。接下来论文代写专家将对社交媒体监测影响的研究方法进行以下分析。
为了评价定性研究在当前社交媒体时代的力量，研究者选择了比较的方法对本研究的所有阶段。通过比较不同的定性研究方法，研究者可以推断出新兴方法和传统方法如何影响商业组织的消费者研究方法和决策过程，并促进品牌绩效的提高。
在第一阶段，研究者参考了会议报告和研究杂志，了解不同的定性研究方法，它们的主要特点，异同。通过了解不同研究方法的本质，研究者使用了“口头描述”技术，即采访和焦点小组技术来收集信息。对收集到的信息的分析以自动化的方式完成。在第二阶段，研究人员比较了不同的方法，找出了定性研究的重要方面，以评估SMM是否优于其他定性研究技术。
然而，在从访谈中收集信息的第一阶段，发现了一个限制，即只有30%的信息是准确的。这意味着不同的文本分析软件需要改进，需要对信息分析的方式进行彻底的监控，以确保结果的准确性和有效性。SMM有一定的局限性，这反映了其他定性研究方法的适应性更强，在数据收集和分析方面有更好的方法。
这里使用的研究方法对主题材料给出了详细的观点，可以评估更多的细节。定性研究不太关注数据，所以它节省时间，并提供了一个机会研究的研究主题的细节(Flick 2014)。此外，这种研究方法有助于根据传入的和可用的数据进行研究。与定量研究方法不同，定性研究方法不需要遵循任何特定的结构或框架。根据研究人员的方便程度和研究的需要，可以采用不同的设计方法。定性研究被认为是一个开放式的过程，它有助于获取个人情绪反应的信息(Qu & Dumay 2011, 238-264)。
研究人员选择定性研究的另一个原因是它能够解释态度。有了这一点，人们可以了解消费者模式及其变化(Maxwell 2012)。首先，受访者的情绪方面被捕获，与定量研究方法相比，从其他定量研究方法需要的样本量较少，态度行为也可以研究。
In order to evaluate the power of qualitative research in the current social media era, the researcher has chosen the comparison method for all the phases of this research. By comparing different qualitative research methods, the researcher has been able to deduce how new and emerging methods and traditional methods affect the consumer research methods and decision-making process of the business organizations and facilitate improved brand performance.
In the first phase, the researcher has referred to conference presentations and research magazines to understand the different qualitative research methods, their key features, similarities and dissimilarities. By understanding the nature of different research methods, the researcher has used the technique of “verbal accounts” where interviews and focus group techniques are used to gather information. The analysis of this collected information is done in an automated way. In the second phase, the researcher has compared different methods and has found out the important aspects of qualitative research to evaluate if SMM is better than other qualitative research techniques.
However, in the first phase, where information was collected from interviews, a limitation was identified where only 30% of the information was said to be accurate. This means that different text analytic software needs improvement and the way in which the information are analysed should be monitored thoroughly to ensure accuracy and effective results. There are certain limitations of SMM, which reflects that other qualitative research methods are more adaptable and have better approach towards data collection and analysis.
The research method used here gives a detailed view on the subject material and can evaluate with more details. Qualitative research does not focus more on data, so it is time saving and gives an opportunity to study the research topic in details (Flick 2014). In addition, this research method assists to conduct the research based on incoming and available data. Unlike the quantitative research method, qualitative research method does not require to follow any particular structure or framework. It can be designed in different ways as per the convenience of the researcher and demand of the research. Qualitative research is considered as an open-ended process and it helps in getting information regarding emotional response of an individual (Qu & Dumay 2011, 238-264).
Another reason that has made researchers select qualitative research is that it enables attitude explanations. With this, one can get idea about consumer pattern and its variations (Maxwell 2012). Firstly, emotional aspect of the respondents are captured and in comparison to the quantitative research method, sample size required is less from other research method of quantitative, attitudinal behaviour can be studied as well.
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