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美国论文没过:柯达Pixpro FZ的营销组合讨论

美国论文没过:柯达Pixpro FZ的营销组合讨论

柯达Pixpro FZ的营销组合将在下面详细讨论。产品:与Pixpro FZ151相比,本产品的突出特点是重量轻。照片的全景也是需要强调的另一个元素(Kodak, 2016)。总的来说,该产品被认为是物有所值的,并被目标人口统计学认为是负担得起的。通过对实际产品设计和功能的分析,可以发现这些产品所提供的产品与竞争对手的产品相似。价格:柯达Pixpro系列为消费者提供一系列产品。根据配置,销售产品。柯达PIXPRO FZ51 16mp数码相机,5倍光学变焦,2.7英寸液晶屏,售价78.98美元(亚马逊,2016)。在产品范围内有许多不同的元素和特性。经分析,该产品定价较佳能低,较富士高。目标消费者是年龄在25至44岁之间的城市母亲。

美国论文没过:柯达Pixpro FZ的营销组合讨论
产品定价以公司产生的品牌价值和产品的易用性为基础。地点:柯达Pixpro不受任何人口统计学的限制。它在传统的实体零售店和网上销售产品。它在网上有很强的影响力。此产品可在网上或商店购买。重要的是要保持销售的产品没有网上和传统的商店来提高销售(Dawar, 2013)。购买这种产品有很大的灵活性。它实际上在整个光谱中都能找到。它出现在印度等新兴市场发达国家。在美国,它在百思买(Best Buy)、沃尔玛(Walmart)特许经营店和亚马逊(Amazon)等电子商务网站销售。它也在各种电子商务网站销售(柯达,2016)。总之,这种产品几乎在任何地方都能买到。它结合了传统和现代的商业场所。

美国论文没过:柯达Pixpro FZ的营销组合讨论

Marketing mix for Kodak Pixpro FZ has been discussed in detail in the following. Product :The highlighted feature of this product is the lightweight design of the product when compared to Pixpro FZ151 model. Panoramic view of the photograph is also another element that needs to be highlighted (Kodak, 2016). Overall, the product is considered to be worthy of the price and is considered affordable by the target demography. On analysis of the actual product design and functionality, it can be found that the products provide similar products like that of its competitors. Price :Kodak Pixpro range offers the consumers a range of products. Based on the configuration, the products are sold. Kodak PIXPRO FZ51 16 MP Digital Camera with 5X Optical Zoom and 2.7″ LCD Screen is sold at $78.98 (Amazon, 2016). There are a number of differential elements and features that are found in the product range. Based on the analysis, the product is priced comparatively lower than Cannon and higher than Fujifilm. The targeted consumers are urban mothers who are aged between 25 to 44 years.

美国论文没过:柯达Pixpro FZ的营销组合讨论
Pricing of the product is based on the brand equity generated by the company and the ease of usage of the product. Place:Kodak Pixpro is not limited to any demography. It sells its product in traditional brick and mortar retail shops and also online. It has a strong online presence. This product can be bought online or in store. It is important to maintain that the products sold have not online and traditional stores to enhance sales (Dawar, 2013). There is flexibility in buying this product. It is actually found across the spectrum. It is found in the emerging markets such as India to the developed countries. Within America, it is sold in retail stores like Best Buy, Walmart franchises and in e-commerce sites such as Amazon. It is also sold in variety of e-commerce sites (Kodak, 2016). To sum up, this product is sold virtually everywhere. It has combined traditional and contemporary places of business.