It is concluded that Hong Kong Airlines should be more careful to retain their position. This airlines company has so many competitors. They must be care full about them. One wrong step can reduce their reputation. They should be more careful about their customer service care. Different types of distributors are discussed above. Hong Kong Airlines have relation with retailing distributors. Choosing retailer as distributer may create problem. The profit will be divided in between them, which is not profitable. They should use mobile app, airline call center and organisational travelling agencies as distributors. Using these distributors Hong Kong Airlines will be gainer.
By using mobile app customer can know about Hong Kong Airlines more clearly. If any customer make booking through mobile app for first time, then they can get discount of HK$ 10- HK$20 instantly (Kang, Lee & Huh, 2010). They can save time and money both and will be more satisfied. When the booking is done by 3rd parties there are many problems that are created regarding sharing profit and other matters. Hong Kong Airlines has android app, which works in Android phones, tablets, Android Wear device. If a person is a member of Hong Kong Airlines Fortune Wings Club, they also can use the mobile app of Hong Kong Airlines. They also can manage their profile, points balance and other facilities. Hong Kong Airlines mobile app also can be used by iPod, iphone, iPod.
Hong Kong Airlines will be benefitted if they use travel agents of the organisation instead of third party distribution. They are very efficient so they can make understand the customers betterly about the service of this airline. Moreover, they are reliable to the organisation. The profit will be in the organisation. There is no need to share this with any third party (Sigala, Christou & Gretzel, 2012).