This report would be helpful to provide some basic recommendations to Apple to sustain its current competitive market position and it is also helpful to reduce its competitive strategic issues which are generating effective challenges for Apple. Along with this, it is valuable to long term profitable growth and sustainability in its market. Apple has a big stranded reputation and brand image to product innovation and consumer convenience (Wiafe, 2011).
From this study, Apple should be more thoughtful to costumer’s high moral entitlements. It is also helpful to recognize what customers expect about to product attraction in their product design segments and well pricing strategies. Apple should improve innovative research and development in its products design, prices and applications such as iPhone combines a mobile phone. Along with this, Apple should develop high relationship with different advertising companies and customers, which would be helpful to develop effective communication to attract high level of customers for its products from other competitors (Parthasarthy, 2008).
On the other hand, Apple should apply many effective and suitable marketing strategies which would be helpful to develop its business process and maintain current competitive position. It should use product development strategy in its portable multimedia products and computing devices market with innovative technologies. It can in cloud new and effective applications or software to multi touch users (Haines, 2007). For this process, that would be useful to increase its profitability, attract new internet and multi touch users. Along with this, it would also be helpful to develop its strong competitive advantage which would be useful to maintain its current competitive position.