美国代写论文：欧莱雅品牌
美国代写论文：欧莱雅品牌
欧莱雅品牌是法国在欧洲。 2012年欧洲欧莱雅市场规模为6,969万欧元。
人口
欧莱雅的人口通常为15岁及以上。它构成了X代和Y代，还有一部分婴儿潮一代。欧莱雅主要是女性购买产品。可以看出，欧莱雅的产品是由具有良好盈利能力的中产阶级的女性带来的。然而，宣传的欧莱雅产品是针对特定年龄段的。这是一种抗衰老产品，这些产品通常由年龄在30岁以上的女性购买
心理
该产品的心理学是想要看起来年轻的女性。他们想要看起来年轻，因为它给了他们一种信心和安全感。这些都是遵循健康生活方式的女性。
效益
根据客户从产品中获得的好处将客户分成市场的过程称为收益率。该产品的受益率被视为有针对性的部分。
使用率
使用率将是欧莱雅实际消费者的百分比。这是因为这是一种抗衰老产品，因此不能被所有人使用。
产品已经适当地定位。
该产品将创造一种产品，情感和持久的参与消费者。该产品将进一步创造心理上的吸引力。 Jane Fonda为了保持年轻而使用该产品将对目标受众进行尝试产品的心理吸引力。广告也变得更加清醒，以适应目标受众
美国代写论文：欧莱雅品牌
This L’Oreal brand is for France in Europe. The market size for the L’Oreal segment in France is € 6,969 M in 2012.
Demographic
The demographic for L’Oreal are normally aged 15 and above. It constitutes Generation X and Y and a small portion of the Baby Boomers. L’Oreal is predominantly a female purchase product. It is seen that L’Oreal products are brought by women in the upper middle class who have good earning power. The L’Oreal product that is advertised is for a specific age segment however. It is an anti-aging product and these products are usually bought by women in the age group of 30+
Psychographic
The psychographic for this product are women that want to look youthful. They want to look youthful as it gives them a sense of confidence and security. These are women that follow a very healthy lifestyle.
Benefit
The process of grouping customers into market segments according to the benefits they seek from the product is called the benefit rate. The benefit rate for this product is seen to be good for the targeted segments.
Usage Rate
The usage rate would be a percentage of the actual L’Oreal consumers. This is because this is an anti-aging product and hence cannot be used by everyone.
The product has been appropriately targeted.
This product will create a product, emotional and enduring involvement in the consumer. The product will further create a psychological appeal. Jane Fonda’s using the product in order to stay young would be a psychological appeal to the target audience to try the product. The advertisement is also mellowed down to a more sober form to suit its target audience
