该产品将创造一种产品，情感和持久的参与消费者。该产品将进一步创造心理上的吸引力。 Jane Fonda为了保持年轻而使用该产品将对目标受众进行尝试产品的心理吸引力。广告也变得更加清醒，以适应目标受众
This L’Oreal brand is for France in Europe. The market size for the L’Oreal segment in France is € 6,969 M in 2012.
The demographic for L’Oreal are normally aged 15 and above. It constitutes Generation X and Y and a small portion of the Baby Boomers. L’Oreal is predominantly a female purchase product. It is seen that L’Oreal products are brought by women in the upper middle class who have good earning power. The L’Oreal product that is advertised is for a specific age segment however. It is an anti-aging product and these products are usually bought by women in the age group of 30+
The psychographic for this product are women that want to look youthful. They want to look youthful as it gives them a sense of confidence and security. These are women that follow a very healthy lifestyle.
The process of grouping customers into market segments according to the benefits they seek from the product is called the benefit rate. The benefit rate for this product is seen to be good for the targeted segments.
The usage rate would be a percentage of the actual L’Oreal consumers. This is because this is an anti-aging product and hence cannot be used by everyone.
The product has been appropriately targeted.
This product will create a product, emotional and enduring involvement in the consumer. The product will further create a psychological appeal. Jane Fonda’s using the product in order to stay young would be a psychological appeal to the target audience to try the product. The advertisement is also mellowed down to a more sober form to suit its target audience