essay 代写:管理者的首要职责

essay 代写:管理者的首要职责

管理者的首要职责是在战时的基础上向员工传达变革的意图和计划。在战略制定过程中,领导负责沟通与战略变更实施相关的更新。组织的管理必须帮助人们理解应用于组织的变更的性质和应用变更的原因。管理层还必须找出员工不愿意改变的可能原因。员工倾向于找出变更的原因及其将如何影响他们,这就需要提供关于变更过程的适当信息(Keppel & Wardell‐Johnson, 2012)。变革的进程必须辅之以管理人员和雇员之间反应灵敏的沟通渠道,这将促进培训和信息分享的进程。员工频繁地参与与变革相关的决策过程,会让员工产生一种认同感,从而拥抱变革的过程。实施变革过程中的违规行为可能比没有变革过程有害得多。不恰当的变革程序和策略会导致员工对高级管理层的熟练程度产生怀疑(Hornstein, 2015)。
任何组织变更策略成功的机会在以前变更实现失败的情况下被最小化。组织的管理人员必须理解,在组织中引入变更应该在具有一组明确目标的上下文中进行。联邦快递通过不同的变更所经历的演变,为组织中的变更管理过程提供了一些启示。以下简要介绍了本组织多年来的历程和执行变化的一贯过程。公司一开始只有两架法国制造的小型飞机和几名使用私人运输工具运送货物的员工(Goetsch & Davis, 2014)。该公司的第一个客户是美国联邦储备系统(Federal Reserve System),负责银行间的支票和重要文件的隔夜转账。扩大公司的意图是优先考虑医疗用品和计算机外围设备和设备等项目。该公司在其船队中又增加了9只猎鹰,从而进军中西部和南部等新领域。

essay 代写:管理者的首要职责

The first responsibility of managers is to convey the intention as well as plan for the change to employees on a wartime basis. The leaders are responsible for communicating updates related to the strategy for change implementation along the course of strategy development. The management of an organization has to assist people in understanding the nature of the change being applied to the organization and the reason for application of change. The management must also find out the possible reasons for employee reluctance towards change. The tendency of employees to find out the reason for change and how it will affect them, invokes the need for provision of proper information on the change process (Keppel & Wardell‐Johnson, 2012). The process of change has to be complemented by responsive channels of communication between managers and employees will catalyze the process of training and information sharing. The frequent involvement of employees in decision making processes related to change induces a feeling of recognition in employees and thus, they embrace the process of change. The irregularities in implementation of change can be far detrimental than the absence of a change process. Inappropriate procedures and strategies for change can induce disbelief in employees regarding the proficiency of senior management (Hornstein, 2015).
The chances of success of any strategy for organizational change are minimized in event of previous failures of change implementation. The organization’s management must understand that introducing a change in the organization should be carried in context with a clear set of objectives. The evolution of FedEx through different changes throws some light on the change management process in the organization. A brief description of the organization’s journey over the years and the consistent process of implementing changes have been provided as follows. The company started off with two small French-made airplanes and a few employees who used personal conveyance to conduct deliveries (Goetsch & Davis, 2014). The company has the Federal Reserve System as its first client and was responsible for the overnight transfer of checks and vital documents between banks. The intention for expanding the company arose from the priority of items such as medical supplies and computer peripherals and equipment. The company expanded with the inclusion of nine more Falcons in its fleet and thus ventured into new domains such as Midwest and South.

代写英文:中国教育的弊端

代写英文:中国教育的弊端

我在不同的国家上过两所高中,这帮助我获得了新的视角。最初,我在中国的一所经济背景较低的学校接受教育,在那里我的表现明显较差。当我搬到美国后,我发现那里的表现更好。我曾就读于加州阿拉米达市的Encinal高中,在2010年的年度报告中,我的参与率达到了98%。报告还显示,学生的数学参与率为97%,高于平均水平(“Encial High School”)。尽管我在中国学校是同一个人,但我在原来的高中表现很好。这直接是因为中国学校缺乏老师的支持和知识。这是数学成绩较差的主要原因。这种经历可以归因于Jean Ayon的研究,他在研究中声称工人阶级的学生被教导要有侵略性。他认为,这样的学生发展出了“抵抗”的技能,类似于导致努力的负增长。
从个人角度来看,中国学校教师的行为被认为是侵犯性的。他们与非相关成员分享了学生的私人信息和其他学生的学者信息。这通常会降低表现不佳学生的士气。与阿拉米达学校的结果相反,所有的结果都有了普遍的改善。这是由于有技能和受过教育的教师的存在,他们要么属于中产阶级,要么属于上层精英阶层。这所中学的学术进步是由于老师们的支持而取得的。当高水平的、富有同情心的老师在课堂上讲课时,就会发现这种差异。这是一种普遍的平等主义,这在当时的高中是可以观察到的,每个人都被允许有一定程度的自由去做自己。另一个问题是中国学校每班的学生人数过多。据观察,60至70名学生被迫坐在一个班。这使得老师不可能对班上的每个学生都给予个别的关注。

代写英文:中国教育的弊端

I have attended two high schools in different countries, and this has helped me gain perspective. Initially, I received my education in China at a lower economic background school where my performance was significantly lower. When I moved to America, there was better performance that was observed. I had studied at the Encinal High School located in Alameda, CA. This shows 98% participation rate in the 2010 Adequate Yearly Report. The report also indicates student’s 97% math participation rate which is above average (“Encial High School”). I performed fine in the Encinal High School, despite being the same person in the Chinese School. This was directly because of the lack of support and knowledge of teachers at the Chinese school. This was the main reason for the lower performance in Mathematics. This experience can be attributed to the argument made by Jean Ayon’s study in which he claimed that students who belonged to working-class were taught to be aggressive. He argued that such students develop skills of “resistance” similar leading to negative spiraling of efforts.
From a personal standpoint, the actions of teachers at the Chinese school were found to be intrusive. They shared private details and the scholars’ details of other students with non related members. This in general reduced the morale of the students who did not perform well. In contrast to this in the Alameda School, there was a general improvement in all the results. This was due to the presence of skilled and educated teachers who belonged either to the middle or to the high elite-class. This academic improvement at the Ecninal High School was an achievement of owing to the supportive teachers. There is a difference observed when high-qualified and empathetic teachers teach a class. There was a general egalitarianism that was observed in Encinal High School and everyone was allowed to have a certain level of freedom to be there selves. Another issue was the high number of students enrolled per class in the Chinese schools. It was observed that sixty to seventy students were forced to sit in a single class. This makes it impossible for the teachers to provide individual attention to every student of the class.

美国essay代写之申请essay写作技巧

美国essay代写之申请essay写作技巧

准备去美国留学的小伙伴,你的申请essay准备好了吗?一篇好的出国留学申请essay能在你申请美国学校时起到很大的作用,如何能让自己的申请essay更突出而不是突兀,显然是同学们更加感兴趣的地方,下面情我们的美国essay代写老师为我们讲讲美国留学申请Essay写作技巧。

1.早作准备

“早做准备”指的是,你需要在学校申请截止日前至少三个月开始写essay。只有这样你才有机会更改主题,修改essay,反复阅读,让别人进行评价和精心选择每一个单词。

对于那些申请了多家大学的学生,有些大学可能需要补充essay,这需要你花费大量的时间。此外,全世界很多高中高年级学生都会被各种压力所压垮,包括毕业考试,所以早早准备essay会让你具备优势。

2.多打几次草稿,多尝试几个主题

大多数成功的申请人都是打好几个草稿然后选出最喜欢的那份。这个道理相当于在从事一件工作时,例如一项新的体育项目,要求你投入大量练习时间,直到你进步到足以开始比赛。   写essay同样如此。对于大多数外国学生,这是他们第一次严肃地写一篇文章,更别说用外语写了。开头几个草稿将非常困难,你要坚持写下去,直到你的essay完美无瑕。

记住,每份草稿不一定都要围绕同一个主题。如果某个主题比较好的话,你可以围绕它准备两三份essay,或者必要时更换主题。

3.寻找一个你信赖的人校对每一份essay

这能让你发现你的essay里可能的错误。我建议你找一个在英语写作方面非常有经验的人来帮你完成这项工作,并且——最重要的是——真心愿意帮你的人

校对者必须是对于申请过程了解十分深入的人,例如美国大学学生或者现役或前任大学招生官,或者是有多年英语写作经验的教育工作者。

一旦他们指出有些东西你需要修改,无论是关于essay的内容还是主题的,你需要立即修改或重写。如果得到了他们的肯定,那么你就可以提交了。

4. 阅读成功的essay范例

这并不是鼓励你直接把别人的点子拿过来。但是,阅读成功申请人的essay可以让你了解大学招生官需要的信息是什么。

5. 遵从故事的结构

作为作者,你要记住,高质量的essay建立在一般性的故事结构上,诸如情节的发展、高潮和结局。

大学申请essay当然不需要像动作电影那样,但也必须使读者经历好奇、惊叹和满足三个阶段。此外,还需要保证读者被牢牢吸引而不被一些不重要的细节或繁冗内容分心。

最好的办法是,把可能让整个故事显得混沌的句子或场景去掉。记住,每个招生官都要看海量的essay,所以你的故事如果引人入胜,那你就能脱颖而出。

如果你想写出好的美国申请essay,那么上文中的申请essayt写作技巧就是你所要必须掌握的,以上技巧与要点相信会对你有一定的帮助。如果留学生们需要美国essay代写欢迎随时来找我们美国高阶论文AdvancedThesis教育网,我们将竭诚为您服务。

hamlet代写:团队的时间管理问题

hamlet代写:团队的时间管理问题

为了达到目标而走上混乱道路的组织通常会忽略时间管理。这一因素由于缺乏一个多产的行动计划而得到补充,导致在过程的初始阶段出现缺陷(Henry, 2015)。最初阶段的失败会促使管理者强迫员工在特定的截止日期内完成任务,这通常会以失败告终,因为员工不能利用错误的开始,并面临严重的时间短缺。如果管理人员强调按照平衡的时间管理计划进行战略规划的重要性,那么就可以取得预期的结果。危机管理是导致时间管理缺陷的另一个因素。危机管理包括对任务优先级的模糊。员工不确定首先要完成的任务(Neupane et al., 2012)。紧急、重要和不必要的任务是组织中发现的不同类型的任务。在危机管理中,员工往往会完成不必要的任务,从而浪费时间,管理者无法达到指定的目标。
琼斯先生的人力资源团队必须制定一个灵活而有效的时间管理计划。制定时间管理计划涉及一系列不同的活动,包括管理者和员工的个人发展、个人审计、目标设定和优先级以及任务授权(Krishnan, Teo & Lim, 2013)。这些活动可以通过一个平衡的计划来执行,这个计划是考虑到与雇员利用时间有关的某些问题而制定的。平衡时间管理计划应包括的基本步骤如下。时间管理技巧对管理者和员工都是必要的。时间管理技能包括管理者监控和跟踪目标的能力,以及为实现目标而分配的时间框架(Henry, 2015)。任务的数量和完成任务的性质也反映了组织在时间管理方面的技能。员工或经理判断任务优先级的能力是时间管理技能的指标。

hamlet代写:团队的时间管理问题

Organizations which embark on a disorderly path for attaining objectives generally lose focus on time management. This factor is complemented by the absence of a prolific action plan which results in flaws in the initial stages of a process (Henry, 2015). The failures in initial stages provoke managers to force employees to complete tasks within a particular deadline which generally ends in failure as employees cannot capitalize on a false start and face acute shortage of time. If the managers had stressed on the importance of strategic planning in accordance with a balanced time management plan then the desired outcome could have been achieved. Crisis management is another factor which results in flawed time management. Crisis management involves ambiguity on the priority of tasks. Employees are uncertain regarding the task to be performed first (Neupane et al., 2012). Urgent, important and unnecessary tasks are the different types of tasks which are found in an organization. During crisis management, employees tend to complete unnecessary tasks and thus end up wasting time and mangers are unable to attain the specified target.
The HR team of Mr. Jones must formulate a flexible yet functional time management plan. Devising a time management plan involves a varying set of activities which include personal development of managers and employees, personal audits, goal setting and prioritization as well as delegation of tasks (Krishnan, Teo & Lim, 2013). These activities can be executed through a balanced plan which is derived from consideration of certain issues and questions related to the utilization of time by employees. The essential steps which shall be included in a balanced time management plan are described below.Time management skills are necessary for managers and employees alike. Time management skills comprise of a manager’s abilities to monitor and keep track of goals and the timeframe assigned for achieving them (Henry, 2015). The amount of tasks and the nature of tasks completed also reflect the skills of an organization in time management. The capabilities of an employee or manager to judge the priority of a task are indicators of time management skills.

美国 essay 代 写:综合报道的关键目标

美国 essay 代 写:综合报道的关键目标

综合报告的关键目标是通过对描述业务真实情况的物质环境和社会问题的战略、业务模式和绩效的定位,提供对公司的整体看法。最重要的是,集成报告包含的信息是前瞻性的,它允许涉众更好地评估组织未来价值创造的能力(Abeysekera, 2013)。信息产业技术发展的两个重要概念是价值创造过程和资本。资本包括价值的存储,这些价值通过涉及业务公司产出的活动而转换、减少或增加。这还包括提供关于受业务影响或使用的关系和资源的洞察。将其分类为社会、人力、智力、制造业和金融关系以及自然资本,尽管没有要求采用这种分类或按照资本的顺序组织报告(Romi, 2014)。
再往前看,价值创造的过程使提供金融资本的人能够获得金融回报。这涉及到组织总体上为社会创造的价值与所有利益相关者通过广泛的活动、关系和互动创造的价值之间的相互关系。当这些可以被认为是一个组织创造价值的能力的材料,包括在综合报告(Fries, 2010)。它可以被视为重塑企业报告重点和方向的雄心勃勃的尝试。为了使投资者更好地了解企业价值,该公司实现了一个重要的里程碑式的目标,其报告的范围超出了财务的历史业绩。目前,这些组织特别感兴趣的是,这些组织报告的叙述质量有所提高,而不是作为向投资者提供更好对话的基本基础。

美国 essay 代 写:综合报道的关键目标

The key objective of integrated reporting is to provide a holistic view about the company by the placement of its strategy, business model, and performance with respect to the material environmental and social issues that depicts the true reality of business. Most significant of all, integrated reporting is inclusive of information that is forwards looking for allowing the stakeholders for making better assessment of ability for future value creation in the organization (Abeysekera, 2013). There are two significant concepts involving technical developments of IR, which are process of value creation and the capitals. The capitals involve storage of values that are transformed, decreased or increased by the activities involving the output of the business company. This further involves providing insight about relationships and resources affected or used by the business. The categorization of this is done as social, human, intellectual, manufactures and financial relationship and natural capital, even though there is no requirement for adopting this categorization or for structuring the report in alignment with the capitals (Romi, 2014).
Further ahead, the process of value creation enables the returns on finance to the ones providing financial capital. This involves an interrelation of value created by the organization for society on the whole, and all stakeholders by a broad number of activities, relationships and interactions. When these can be considered as material to the ability of an organization for creation of value, the inclusion is done in integrated report (Fries, 2010).It can be considered as an ambitious attempt to reshape the focus and direction of corporate reporting. For the achievement of its key milestone for providing investors with a better picture about the value of business, there is an extension of reporting beyond the historical performance of finance. Currently, it is of specific interest to those organizations where there is an improvement of quality over the narration reported as a fundamental base for providing better dialogues to the investors.

美国代写:公司的战略投资

美国代写:公司的战略投资

该公司目前的战略促进了该公司在光纤和宽带等任何电信领域的投资。该公司已经投资超过30亿美元,用于在商业、住宅甚至农村地区推广光纤宽带(Arnold et al . 2008)。这是一个独特的能力,该公司已经获得了,因为它能够从竞争对手中脱颖而出。在使用安索夫矩阵的公司,很明显,该公司遵循了1991年至1995年的市场发展战略。这是因为该公司希望通过联盟将其现有的电信产品和服务推广到更新的市场(Prahalad et al 2013)。从那时起,为了在任何情况下都能获得最大的收益,公司不时地改变其战略偏好。收购和结盟是目前BTs成功的两大战略。就公司目前的战略而言,成功的关键因素包括通过网络或移动技术改进和创新实现差异化(Gupta et al . 2015)。
从波特的一般战略来看,公司采用的是广义差异化战略。该公司通过这一战略的目标是通过纵向整合和规模经济(Ghezzi et al 2015)以较低的速度推动其价格。多元化的产品和服务,除了低成本,服务于几个客户的要求。BT的战略地位可以用Bowman的另一种工具即战略时钟来理解和描述。从战略时钟(Porter 1985)来看,该公司显然处于一个混合的位置。混合动力车是非常有趣的组织。他们进一步以较低的价格提供服务和产品,但提供的产品比竞争对手具有更高的价值感知。数量对该公司来说是个问题,但英国电信已经建立了提供合理服务定价的声誉。

美国代写:公司的战略投资

The company’s current strategy fosters investments made by the company in any telecommunication domain such as fibre and broadband. The company has invested more than 3 billion dollars for rolling out the broadband through fibre optic in commercial, residential and even rural areas (Arnold et al 2008). This is a distinct ability that the company has gained as it is able to differentiate itself from the competitors. On using Ansoff Matrix for the company, it is evident that the company followed a strategy for market development between 1991 and 1995. This was because the company wanted to promote its present products of telecommunications along with its services into newer markets by alliancing (Prahalad et al 2013). Since then, the company has changed its strategic preferences from time to time in order to gain the maximum under any situation. Acquisitions and alliances are two strategies adding to BTs success presently. The key factors of success with regard to company’s present strategy are inclusive of differentiation by web or mobile technological improvements and innovativeness (Gupta et al 2015).
A broad differentiation strategy is used by the company, when viewed from Porter’s Generic strategies. The aim for the company through this strategy lies in driving their prices at a lower rate by vertical integration as well as by scaling economies (Ghezzi et al 2015). The diversified products and services apart from low costs, serve the requirements of several customers. Strategic position of BT can be understood and described by using another tool namely strategic clock by Bowman. It is evident that the company is in a hybrid position when viewed under strategic clock (Porter 1985). Hybrids are intriguing organizations. They further offer services and products at low prices but offer products with high valuable perception than the competitors. Volume is a problem for the company, but BT has built its reputation to offer reasonable services based pricing.

美国代写论文格式写作方法

美国代写论文格式写作方法

想去美国留学,一定要有好的英语基础,不要得过且过,以为只要在那种环境下,自然就能学好英语,因为刚到国外的你没有很好的朋友,别人也不会时时刻刻在你身边帮助你,所以你会觉得压力很大。特别是有论文写作的时候,你会觉得多少知识都不够用,所以今天美国代写的老师给同学们讲讲论文格式的写作方法,让同学们有个大致的了解。

第一步:新建一个空白WORD文档,按论文要求设置页边距和装订线距离。并选中“应用于整篇文章”点“确定”。

第二步,把编辑好的论文封面复制到空白文档内,并在结尾处插入“分节符——下一页”。注意:论文封面必须严格按照模板格式(最好直接在模板上修改)。

第三步,在分节符后面的新页上生成目录:“插入”——“引用”——“索引和目录”选择“目录”选项卡,一般只选择生成到3 级标题。点确定就可自动生成目录,然后再次插入“分节符——下一页”。这时候生成的目录还是空白。

第四步,把中文摘要和英文摘要复制到分节符后面的新页上。修改好字体字号和段间距,并在摘要后面再次插入“分节符——下一页”。

第五步,把论文正文粘贴到后面的新页内,包括结语、参考文献和致谢部分。

第六步,添加页眉页脚。“视图”——“页眉和页脚”在里面输入指定内容设置好字体即可。需要注意的是,在每一个分节符后面页眉和页脚都可以重新设置。也就是说,在同一篇文章里允许设置不同的

页眉和页脚内容和格式。比如有的学校要求摘要部分的页码要用罗马数字,而正文部分用阿拉伯数字;还有的要求每个章节的页眉都是必须是章节名,等等都可以用插入“分节符——下一页”的办法实现。

另外一点就是页码的输入问题。页码可以只输入第一页的数字,而后面的页码可以用页码选项“断续前页”来实现。

第七步,利用格式刷迅速格式化文章。修改好论文的一个二级标题(一级标题是论文题目)双击格式刷,然后把所有的二级标题都刷一遍;然后修改好一个三级标题,再双击格式刷把所有的三级标题都刷一遍;修改好一段正文内容格式,双击格式刷,把所有的正文内容都刷一遍(注意不要刷到标题)。到此为止论文正文格式应当相当规范了。

第八步,更新目录。返回论文目录,因为修改格式段落的原因,页码肯定会发生变化,所以必须在论文修改结束后更新目录。在目录正文上点右键,选择“更新域”新目录便会生成。这样整篇论文就完成了。

美国论文格式写作方法大致总结为以上几步,希望同学们仔细研究。有需要美国代写论文的,可以联系美国高阶论文AdvancedThesis教育网,这是专门做论文代写和修改的网站,口碑好,价格公道,我们客服24小时在线,欢迎随时咨询。

数学论文:棒球运动

数学论文:棒球运动

海厄斯特表达了棒球运动的力量所带来的社会变革的深远影响。社会的融合,清楚地象征着美国社会的民主,虽然不是很令人信服,但却变得更加强烈。这一象征足以说明,棒球运动可以由任何背景和身高的球员在最高的职业水平上进行。据说,任何肤色的人,只要与其他任何一组玩家交往过,就能完全有效地学习游戏的道德规范。棒球运动的种族融合是由于棒球运动的联想力和联想神话在美国作为一种强大的文化事件而产生的。在职业体育领域,第一个集体谈判协议(CBA)在1968年与美国职业棒球大联盟球员协会进行了谈判。随着每一代玩家的成长,这一协议在一段时间内得到了加强。加强《协定》甚至需要作出更大的个人牺牲,以确保后代权利的连续性。
与罗切斯特、匹兹堡、哥伦布和安大略等地不同球队建立国际联盟的历史可以追溯到19世纪末。“农场系统”为小联盟棒球目前的结构提供了起源。农场系统是由Branch Rickey建立的,当时他是圣路易斯红雀队的总经理,到1940年,Ricky的红雀队拥有32个小联盟,甚至与其他8个联盟签订了联盟协议。800多名棒球运动员由瑞基控制。在目前的情况下,小联盟的规模急剧缩小,每支球队大约由200名球员组成,他们在6-7支小联盟球队的接触下工作。在这个联盟中,每支球队由“AAA”队和“AA”队组成,“a”分高低,还有1-2支短赛季新秀联赛球队。在委内瑞拉和多米尼加共和国,许多夏季联赛球队也由大多数大联盟球队管理。

数学论文:棒球运动

The meaningful effects of social change due to the power of baseball game were expressed by Hayurst. The integration of the society that clearly symbolizes the democracy in the American society that became more intense even though it was not very convincing. This symbolization was well enough to argue that the game of baseball can be played by any player belonging to any background and size at the highest professional level. It was stated that a man of any color after being associated with any other group of players can learn the ethics of the game with complete effectiveness and efficiency. The racial integration of the baseball game was due to the associational power and the associational myth of baseball game that emerged as a powerful cultural event in the country. In professional sports the first –ever Collective Bargaining Agreement (CBA) had its negotiation with the Major League Baseball Players Association in 1968. This agreement has strengthened since its evolution over a period of time with each passing generation of players. The agreement strengthening is even with greater personal sacrifice that ensures the continuity of rights for the coming generation.
The founding of International Association with various teams in Rochester, Pittsburgh, Columbus and Ontario etc. the minor leagues were dated in the late 19th century. The “farm-system” provides the genesis for the current structure of the minor league baseball. The farm system was established by Branch Rickey and that was the time when he was working as a General Manager of the St. Louis Cardinals. 32 minor leagues were owned by Ricky’s Cardinals by 1940 and even had its affiliation agreements with 8 others. Above 800 baseball players were controlled by Rickey. In present scenario minor leagues are dramatically scaled back in which each team comprises of 200 players approximately who work under contact of 6-7 minor league teams. In this league each team was composed of “AAA” team and “AA” team with a high and low “A” and they also had 1-2 short-season rookie league teams. In Venezuela and Dominican Republic many summer league teams were also managed by majority of the major league teams.

代寫essay:關於大眾營銷活動

代寫essay:關於大眾營銷活動
對於大眾營銷活動,無論是店鋪經理還是公司的人力資源團隊都要履行各種職能和職責。商店經理的首要職責是與所有品牌談判,提供最優惠的交易和批量折扣,使沃爾瑪可以保持最低的價格為所有在商店銷售的產品。經理還必須維護供應商關係。人力資源團隊將對員工進行培訓,為他們提供有效的客戶談判技巧,從而提高客戶體驗。這將作為一種營銷策略,作為員工作為零售業務的前沿,提升品牌形象。為使網絡促銷活動帶動網站流量,公司將網站搜索引擎優化活動外包。這項工作將由提供各種搜索引擎優化軟件包的在線營銷公司進行。沃爾瑪在線業務的社會化媒體營銷活動將由沃爾瑪營銷團隊進行。他們將通過發布折扣和優惠的狀態更新,以及與客戶互動的方式,每天管理公司的Facebook和Twitter賬戶。
這些帳戶還將用於處理客戶對沃爾瑪產品和服務的查詢。關係營銷策略將由沃爾瑪的營銷和公關團隊全權負責。他們的工作將是提升公司作為一個負責任的品牌的形象。他們將與社會組織合作,參與社會意識項目,並將促進員工的發展和培訓活動的媒體。這將包括在線社交媒體推廣沃爾瑪的社交活動,以及在在線平台和公關雜誌上發布新聞稿和博客。關係營銷團隊還將與當地社區合作,讓他們經營小型便利店。這將促進品牌形象和業務擴展。組織的營銷活動與組織的目標和願景有著核心的聯繫。營銷活動的主要目的是促進組織的整體使命或目標。只有在本組織各部門之間的支持和合作下才能確保這些目標。除非人力資源部門有效地合作培訓員工,否則市場部無法確保促進客戶體驗。

代寫essay:關於大眾營銷活動

For the mass marketing activities, both the store managers and the corporate HR team of the company will have to perform various functions and responsibilities. The first responsibility of the store manager is to negotiate with all the brands to offer the best deals and bulk discounts so that Walmart can maintain the lowest price possible for all the products being sold at stores. The manager will also have to maintain supplier relationships.The HR team will conduct employee training programs to provide them with the skills of effective customer negotiations so that the customer experience can be improved. This will serve as a marketing tactic as employee serve as the forefront of a retail business and promote the brand image.For the online web promotions to drive traffic to the website, the company will outsource the Search Engine Optimization activities for the website. This job will be carried out by online marketing companies that offer various SEO packages. The social media marketing activities of the online business of Walmart will be conducted by marketing team of Walmart. They will manage the Facebook and Twitter account of the company on a daily basis by posting status updates on discounts and offers, and by engaging with the customers.
These accounts will also be used to handle customer queries regarding the product and services at Walmart.The relationship marketing strategies will be purely handled by the marketing and PR team of Walmart. Their job will be to promote the image of the company as a responsible brand. They will collaborate with social organizations to take part in social awareness programs and will also promote the employee development and training activities in Media. This would include online social media promotions of the social activities at Walmart, and posting press releases and blogs with online platforms and PR magazines. The relationship marketing team will also collaborate with local communities to engage them into operating small convenience stores. This will promote both brand image and business expansion.The marketing activities of an organization have a core connection with the objectives and vision of the organization. The main purpose of the marketing activities is to promote the overall mission or the objectives of the organization. These objectives can only be ensured with the support and collaboration between the departments of the organization. E.g.the marketing department cannot ensure that the customer experience is facilitated unless the HR department effectively collaborate to train the employee.

essay 代寫:關鍵績效計算

essay 代寫:關鍵績效計算
這兩個關鍵績效指標涵蓋了營銷計劃績效的量化和定性兩個方面。市場份額可以通過不同的計算來評估。一種方法是將整個零售市場的銷售額與該公司的銷售額進行比較,以確定該公司在該行業中的份額。這給了他們市場份額。另一種方法是比較企業產生的交易或零售賬單的數量,並將其與行業產生的賬單進行比較。這兩種方法都需要使用公司報告和行業報告(Kotler & Keller, 2011)。使用這種方法的目的是確定營銷計劃的結果或績效的量化性質。顧客反饋是一種定性的評估,用來評估情緒的變化,或確保預期的反應是否由營銷活動產生。沃爾瑪需要改善其作為一個社會責任品牌的形象,這也是營銷活動的目標之一。針對這一目的的顧客反饋將會在營銷活動之前在商店進行調查,然後在每年年底比較結果。
由於任何營銷或商業計劃都不能看到所有的事件,因此,一個好的計劃需要針對意外事件進行應急計劃。在營銷計劃中,對銷售、收入和市場對計劃的反應的預測取決於製定計劃的公司可能無法控制的某些因素。應急計劃包括評估基本假設的可能變化及其對營銷計劃的影響。應急計劃解決了這些偏差導致的問題(Baker & Hart, 2008)。為了管理風險,企業試圖確定不確定性的來源。它列出了風險,並分析了某些事件發生的可能性。對於營銷計劃來說,內部風險包括核心員工的流失,生產設施的物理損壞,以及內部的變革阻力。然而,外部風險來自於競爭環境、法律挑戰和監管行動。營銷風險評估關注可能影響公司營銷績效的事件,並對某一事件發生的概率值進行賦值(Homburg, Kuester, & Krohmer, 2013)。

essay 代寫:關鍵績效計算

These two key performance indicators cover the quantitative aspect and the qualitative aspect of the performance of the marketing plan. The market share is something that can be assessed through different calculations. One way to do it is to compare the overall retail market sales with the sales of the company to determine the share of the company in the industry. This gives them market share. The other way is to compare the number of transactions or retail bill generated by the business and compare it with the bills generated by the industry. Both this method requires the use of the company reports and the industry reports (Kotler & Keller, 2011). The purpose of using this method is its quantifiable nature for determining the outcome or performance of the marketing plan.The customer feedback is a qualitative assessment to evaluate the change in sentiment or to ensure whether the desired response is generated by the marketing campaign. Walmart needs to improve its image as a socially responsible brand and this is also one of the objectives of the marketing campaign. Customer feedback for this purpose will be taken through surveys conducted at the store before the marketing campaign, and then compare the results at every year end.
Since any marketing or business plan cannot see all the eventualities, a good planning therefore requires contingency planning for addressing unexpected events. In a marketing plan, the projections for sales, the revenue and the market reaction to the initiatives are dependent on certain factors that may be out of control of the company that is making the plan. Planning for the contingencies includes evaluating the possible variations in the basic assumptions, and their effects on the marketing plan. The contingency planning addresses problems that result from such deviations (Baker & Hart, 2008).For managing the risks, a business tries to identify the sources of the uncertainty. It lists down the risks, and analyzes the likelihood that some event would take place. For the marketing plan, the internal risks include the loss of the key employees, the physical damage of the production facilities, and the internal resistance to change. The external risks however come from competitive environment, the legal challenges and the regulatory actions. The marketing risks assessment look out for the events that may influence the company’s marketing performance, and assigns probability value about the happening of some event (Homburg, Kuester, & Krohmer, 2013).