代写论文：洲际酒店集团创新与创新的评价

代写论文：洲际酒店集团创新与创新的评价

洲际酒店集团是世界上公司的一家酒店业务。从它的卑微开始，在1771，它已成倍增长，今天的领导者与超过4700家酒店在近100个国家和地区的九个品牌与历史和遗产的组合。作为酒店行业的市场领导者，该集团还一直是创新和创造力的先驱，对休闲和热情的商务。它拥有的酒店品牌已经取得了许多里程碑和奖项的理念和执行新的和更好的产品和流程，更好地服务于客户。
创新一直是理想的竞争优势，各公司在任何行业（baregheh et al，2011）。许多大的行业巨头已经非常致力于创新事业。他们有一个核心理念，把钱和资源投入到研究和发展中，不断鼓励创新，做更好的生意。这些公司认识到世界各地的通用电气、3M、苹果、本田、等洲际集团也可以把自己的名字刻在同一联赛。
创新是将思想付诸行动的艺术。许多新发明不断地发生在世界各地，但它们不能被归类为创新，因为他们的缺乏可用性或商业用途。创新是组织创新的结果。创意是想以一种全新的方式，带来新鲜的当前产品或带出全新的产品在这个世界的能力（guerteen，1998）。创新和创新是关键知识领域，在任何领域都是成功的。在这方面做一个非常值得称道的工作就是洲际集团。

代写论文：洲际酒店集团创新与创新的评价

InterContinental Hotels group is one of the world’s companies in the hospitality business. From its humble beginning in 1771, it has grown exponentially today to be among the leaders with more than 4700 hotels in nearly 100 countries and territories and a portfolio of nine brands with history and heritage. Being the market leader in the hospitality business, the group has also been a pioneer in bringing innovation and creativity to the business of leisure and hospitality. The hotel brands it owns have achieved many milestones and awards for ideating and executing new and better products and processes to serve customers better.

Innovation and creativity have long been the desired competitive strengths of every company in any industry (Baregheh et al, 2011). Many big players of industries have been very committed to the cause of innovation. They have a core philosophy of devoting money and resources towards their research and development and always encouraging innovation to do better business. Such companies are recognised the world over like GE, 3M, Apple, Honda, etc. InterContinental group has also been able to get its name etched out in the same league.

Innovation is the art of putting ideas into action. Many new inventions keep happening the world over, but they cannot be categorized into innovation because their either lack usability or commercial use. Innovation is the outcome of creative visualization by the organization. Creativity is the ability to think in a completely new way and bring about newness in the current offering or bring out totally new products in this world (Guerteen, 1998). Both creativity and innovation are key knowledge areas to be successful today in any sector. One such group which is doing a very commendable work in this regard is InterContinental group.