代写英文论文：消费者如何影响营销环境
代写英文论文：消费者如何影响营销环境
为了初步了解消费者如何影响营销环境，应该了解营销环境的不同组成部分和性质。战略营销运作是从这些因素发展而来的(Zeithaml, Bitner, and Gremler, 2010)。从广义上讲，营销环境可以分为内部环境和外部环境。内部环境是企业如何满足外部需求和维持运作的动力。功能性的内部操作决定了企业如何满足新兴的需求(Zeithaml, Bitner, and Gremler, 2010)。员工、供应商和由最高管理层制定的战略管理模式是公司的内部运作。外部环境包括微观环境和宏观环境。微环境是影响商业环境好坏的直接因素。供应商、当地文化、资源的可用性、人员、消费者期望、竞争对手和公司的品牌形象是微环境不可分割的方面(Kotler et al.， 2007)。
代写英文论文：消费者如何影响营销环境
宏观环境是广泛影响企业运行的环境。这通常是金融市场的表现，更新的立法和贸易法规的范围。这些也对企业如何运作有着深远的影响(Strauss和Radnor, 2004)。研究发现，营销环境的每一个要素都依赖于消费者的需求。基于这些变量，企业在营销环境中制定战略商业模式，以迎合消费者。研究发现，营销环境的每个组成部分和性质都依赖于事件的动态性。公司需要开发敏捷模型来维持。具体来说，某些变量在市场环境中是不断变化的。下面将详细讨论它们。营销环境包括内部环境和外部环境。据观察，这些环境的许多方面都是动态的。供应商、消费者需求、营销中介、竞争是微环境的重要方面(Keller, 2009)。在这种微环境中，某些因素是不断变化的。
代写英文论文：消费者如何影响营销环境
To primarily understand how consumers impact the marketing environment, there should be understanded of the different components and the nature of marketing environment. Strategic marketing operations are developed from these factors (Zeithaml, Bitner, and Gremler, 2010). From a broad perspective marketing environment can be divided into internal and external environment. Internal environment is the dynamics of how the corporations function to meet external requirements and to sustain. Functional internal operations determine how businesses can cater to the emerging needs (Zeithaml, Bitner, and Gremler, 2010. Employee, suppliers and strategic management model developed by the top management are the internal operations of a company. External environment consists of microenvironment and macro environment. Microenvironment is the immediate factor that influence how business environment. Suppliers, local culture, availability of resources, personnel, consumer expectation, competitors and brand image of the company are the integral aspects of the microenvironment (Kotler et al., 2007).
代写英文论文：消费者如何影响营销环境
Macro environment is the environment that broadly affects how businesses run. This is usually the financial performance of the markets, newer legislation and trade regulations across the spectrum. These also have profound influence as to how businesses operate (Strauss and Radnor, 2004). It has been found that each element of the marketing environment is dependent on the requirements of the consumers. Based on these variables in the marketing environment companies develop strategic business models to cater to the consumers. It has been found that each component and nature of the marketing environment is dependent on the dynamic nature of events. There is a need for companies to develop agile models to sustain. Specifically certain variables are found to be continually changing in the marketing environment. They are probed in detail in the following. Marketing environment comprises of internal and external environment. It has been observed that many facets of these environments are dynamic. Suppliers, consumer requirements, marketing intermediaries, competition are important aspects of the microenvironment (Keller, 2009). Certain factors are found to be constantly changing in this microenvironment.
