为了进行战略规划，索尼公司定义了各种战略目标，这些目标是要实现的，同时也要为相同的目标分配特定的时间线。所有公司都有自己的愿景和使命。战略规划是为了使公司能够实现这些目标。这篇文章将帮助读者理解索尼所采用的各种策略。通过战略规划，公司能够规划流程和工作流程。任何公司的全球战略都是做SWOT分析，PEST分析等等。通过战略分析，公司可以总结出其生产力计划，也可以从外部竞争的角度来分析组织的立场(Johnson,Whittington,Scholes & Pyle,2011)。
In order to do strategic planning, Sony defines various strategic goals which are to be achieved and also assigns certain timelines for the same. All companies have their vision and mission. The strategic planning is done so that the company is able to achieve those goals. This essay would help the reader to understand various strategies employed by Sony. Through strategic planning the company is able to plan the processes and work flow. The global strategy of any company is to do SWOT analysis, PEST analysis and so on. Through strategic analysis the company can chalk out its productivity plans and can also analyze the position of the organization in terms of external competition (Johnson,Whittington, Scholes & Pyle, 2011).
With strategic planning, the company can foresee the potential risks. It also helps the company to gauge its own standing in the market. Strategic planning is a step forward which helps the company to builds its sustainable competitive advantage. Sony, like many other companies is operating in global market and hence a strategy should be there in place which would help the economy to combat any unfavorable situation. The strategic planning includes internal and external analysis. This helps the company as a stepping stone because with this plan, the company can forecast the sales figure and work accordingly to complete their targets.