It is true that every multinational corporation experiences in-house and outside challenges either among its employees, the company’s suppliers or the customers. But through sharing of knowledge it has become easier to find a solution to the core trouble areas in an organization. Therefore, it is mandatory to keep a track of the means of social multimedia being utilized as a tool to the solution of a problem.
Today, social multimedia is utilized in order to give way to the internal communication flows in an organization where employees are creating opportunities for future associations. It was mentioned previously as well that in the division of sustaining innovation, social multimedia augments the communication tool to facilitate the skill of transfer of knowledge across different sections of an organization or might be countries across the globe to create an enormous impact on the area of problem solving skills of the organization.
Apart from that social multimedia has evidently showcased their ability to solve or put a stop to the issues and challenges between suppliers and customers of an organization. This is primarily due to the reason that social multimedia prepares them with knowledge; makes communication channel smooth and easy and at the same time also enhances the external parties’ rapport with the organization. The organizations making use of social multimedia facilitates its customers with bigger access to knowledge which in turn helps to build a confident and honest relationship towards the organization i.e. social multimedia creates the opportunity to make a healthy relationship among employees and the organization by, breaking down the usual customer- organization relationship and unsocial barrier application. For instance, big banks namely HSBC, Standard Chartered and Citigroup, make use of social multimedia in their advertising strategies in order to make available important information regarding their services, which helps them to build up a deep connection with their customers with the help of websites. This depicts that how multinational organization could make use of social multimedia in order to make better its problem solving skills.