美国论文代写：波特五力模型
美国论文代写：波特五力模型
波特五力模型提供了对英国零售行业结构的分析，旨在考察Tesco在英国零售市场的竞争环境。波特五力模型可以描述如下：
替代产品和服务的威胁：零售市场中替代产品和服务的威胁相当低。主要食品零售商的替代品是小型商店连锁店，并不会对大型零售商造成重大威胁（Asker＆McLoughlin，2009）。特易购在减少的过程中为消费者提供高质量的产品，因此替代品的威胁相对较低。
美国论文代写：波特五力模型
新竞争者进入的威胁：食品零售行业对新竞争对手的威胁也很低。在英国零售市场建立品牌名称存在巨大的资本投资障碍（Asker＆McLoughlin，2009）。新进入者必须生产出独特的东西，以低价格建立自己的市场价值。这被证明是新进入食品零售市场的主要障碍。因此，由于巨额资本投资的需求，大型超市连锁企业新进入者的威胁显着降低。竞争对手的竞争力：食品零售行业竞争对手的激烈程度相对较高。特斯科面临来自Asda，Sainsbury和Morrison等竞争对手的激烈竞争，这些竞争者在价格和质量的基础上相互竞争（Asker＆McLoughlin，2009）。特易购正面临来自其他大型零售商的高度竞争，威胁到Tesco市场领导地位。
美国论文代写：波特五力模型
Porter Five force model provides an analysis of the structure of retail industry in the UK in order to examine the competitive environment of Tesco in the UK retail market. Porter five force models can be described as follows:
Threat of substitute product and services: The threat of substitute products and services is considerably lower in the retail market. The substitutes of major food retailers are small chains of stores that do not prove to be major threat to large retailers (Asker & McLoughlin, 2009). Tesco provides high quality products to the consumers at reduced process and thus the threat of substitutes is comparatively lower.
美国论文代写：波特五力模型
Threat of entry of new competitors: Threat of entry of new competitors is also low in the food retail industry. There exists a barrier of huge capital investment to establish a brand name in the retail market of UK (Asker & McLoughlin, 2009). The new entrants have to produce something unique to establish their market value at low prices. This proves to be a major barrier for new entrants entering in the food retail market. Thus, the threat of new entrant for large supermarkets chain is significantly lower due to requirement of huge capital investment.
Intensity of competitive rivalry: The intensity of competitive rivalry in the food retail industry is comparatively higher. Tesco faces stiff competition from competitors such as Asda, Sainsbury, and Morrison that compete with each other on the basis of price and quality (Asker & McLoughlin, 2009). Tesco is facing high competition from other large retailers that is threatening Tesco market leadership position.
