代寫論文-彪馬廣告風格的營銷戰略

代寫論文-彪馬廣告風格的營銷戰略。多年來，彪馬的廣告風格確實有效地保持了其品牌價值，但一項新的戰略肯定會幫助彪馬提高其目標客戶群。分析顯示，如果彪馬重新制定戰略，它將能夠趕上耐克等競爭對手。而洞察為了解消費者的心理提供了一扇窗，一個被開發的機會始於一個洞察力。只有當營銷者理解了消費者的驅動行為，他們才能構建成功的營銷。對消費者行為、行業、如何通過營銷向消費者推銷創意，以及如何在整個過程中創造銷售，這些都是相互關聯的。這項工作的目的是了解可以為彪馬創造的機會，以及如何改進時尚生活方式系列，以關注青少年。

Insights provide a window into understanding the mind of the consumer. An opportunity to be exploited starts from an insight. Only when the marketer understands the driving behaviour of the consumer, will they be able to construct successful marketing. Insights into consumer behaviour, the industry, how the marketing can be done to sell a creative idea to the consumer and how to create sales out of the whole process are all interconnected. The purpose of this work is to understand the opportunities that can be created for Puma and how the fashion lifestyle line can be improved to focus on the teenager.

The opportunities understood are as follows. Teenagers of current times have more options for purchasing their own things, especially when it comes to their sports apparel and their everyday things. They prefer trendy clothes, and at the same time, they are influenced by those brands that would help them feel like they belong. It should satisfy their ego needs as well. Their sense of belongingness influences them to purchase those brands that present young adults like themselves or celebrities in their age group.

Interactive media Strategy

In this context, the best strategy to use for Puma would be an interactive media strategy. An interactive media strategy would be useful to target all young adult segments. Young adults are more hooked on their laptops, tablets or smartphones and hence traditional media like print advertising would not aid. Smart media use trends can be tapped into. The marketer will have to structure their advertisement based on their understanding of consumer. Puma by targeting into the young adult media use would have a better idea of their involvement.

Puma’s style of advertising is indeed efficient for retaining its brand value over the years, but a new strategy would definitely help Puma improve its target customer base over the years. The analysis reveals that Puma would be able to catch up with competitive peers like Nike if it restructures its strategy.

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