美国杨百翰大学论文代写：成本领先战略

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美国杨百翰大学论文代写：成本领先战略

这一战略的重点是成为行业内或市场中的领导者。通过成为一个行业中成本最低的生产商之一，企业可以实施一项战略，帮助他们成为一个行业中成本最低的生产者之一，如果他们能够降低价格，这将有助于阻止市场份额的相对增长。通过调整成本领先战略，企业可以非常有信心，他们能够实现，甚至保持在一个行业或部门的竞争优势。这在实现成本领先战略是成功的公司都能够追求成本领先战略有很大的风险，因为他们的成本降低可能不是唯一的，其他竞争对手可能会提供他们的成本削减策略，以不同的方式（Amabile，1996）。这就是为什么公司找到各种方法来降低成本和其他费用。只有那些有能力获得足够资源的公司才能生产出有价值的、有很大市场份额的大生产量的企业，这一战略才是可行的。能够适应重点战略的企业也可以享受低成本的优势，这也带来了较高的盈利水平。

成本领先的例子

成本领先的主要例子之一是戴尔的商业战略。戴尔已经能够初步 能够保持库存水平相对较低，只有建立计算机在其供应链计划运用成本领先战略实现的市场份额。这导致运行费用低，因此戴尔可以比其竞争对手以较低的成本制造电脑（chakravorti，2004）。然而，这一战略附带了一些固有的后果。戴尔的声誉作为一个低成本的领导让客户怀疑质量低，这也使得该公司将自己和它的产品很难制造的产品。公司很难转向差异化或集中化战略。

美国杨百翰大学论文代写：成本领先战略

This strategy focuses on being a leader within an industry or within a market. By becoming one of the lowest-cost producers within an industry, firms can implement a strategy which can help them to become one of the lowest cost producers within an industry if they are able to cut down their prices and this will help in blocking down the relative increase in market share. By adapting a cost leadership strategy, firms can be highly confident that they are able to achieved and even maintain a competitive advantage within an industry or sector. Companies which have been successful in achieving a cost leadership strategy do have a great risk in being able to pursue a cost leadership strategy because for them cost reduction may not be unique and other competitors may offer them cost reduction strategies in a different manner (Amabile, 1996). That’s why companies find various ways to reduce cost and other expenses.  This strategy is only viable for firms who possess the ability in having access to adequate resources and are able to produce large production volumes which are valuable and have a great market share. Businesses which are able to adapt a focus strategy can also enjoy advantages which could be low costs and this also results in having a high level of profitability.

Cost leadership-examples

One of the prime examples of Cost leadership is Dell’s business strategy. Dell had been able to initially achieve a market share by being able to keep a relatively low level of inventories and only built computers by applying cost leadership strategies in its supply chain programs. It resulted in low operating expenses and thus Dell was able to manufacture computers at a relatively low cost than its competitors (Chakravorti, 2004). However, this strategy had some inherent consequences attached to it. Dell’s reputation as a low cost leader made customers skeptical of making products with low quality and this also made it difficult for the company to rebrand itself and its products. It was difficult for the company to shift towards a differentiation or focus strategy.

美国论文代写：范围经济

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美国论文代写：范围经济

范围经济可以定义为企业在提供多种产品而不是专门从事制造、生产或交付单一产品或服务时所面临的成本优势。如果一家公司能生产出比单独的公司更便宜的产品线的最佳产出水平，那么每一家公司都能在最佳产出水平上生产出唯一的产品。范围经济来源于投入的分配或联合部署，并导致单位成本的减少。范围经济通常与单位成本在产出上升时向下移动的事实相联系。（1996；普赖拉粉红2006）。

在制药行业，规模经济是非常重要的，因为它降低了研究和开发成本的主要程度，因为研发是制药工业必须面对的主要成本。如果是感冒药行业，公司在引进感冒药时，就可以采用范围经济来治疗感冒药。例如疾病如感冒和发烧，也用于感冒和流感的药物如对乙酰氨基酚、盐酸去氧肾上腺素、Dextromethorphan hydrobromide制造类似的化学品，如感冒药等行业采用范围经济，这将节省研发的成本因此面临生产更多量的剂量为疾病类似的边际成本显著降低。

规模经济可以定义为在总产出增加时降低平均生产成本的因素。这些公司期待着生产更多的商品和服务，从而相对降低单位或可变成本，这有助于公司降低生产成本，并享有与竞争对手相比的竞争优势。

美国论文代写：范围经济

Economies of scope can be defined as the cost advantages that are faced by the firms when they prefer to provide a variety of products instead of specializing in the manufacturing, production or delivering of a sole product or service. If a firm can produce an optimum level of output of each its product line cheaper than a blend of separate firms, each producing a sole product at an optimum output level. Economies of scope arise from the allocation or joint deployment of inputs and lead to lessening in per unit costs. Economy of scope is usually linked to the fact in which per unit cost moves downwards when the output rises. (Given 1996; Preyra & Pink 2006).

In case of pharmaceutical industries, the economies of scale are very important as it reduces a major degree of research and development cost, as R&D is the major cost that pharmaceutical industry has to face. In case of cold medication industry the company has benefit to adopt the economies of scope in introducing the medicine for flu, when they are already dealing in the market for medication for cold. For example for illness like cold and fever, there are similar chemicals used in manufacturing of  medicines for cold and flu such as Acetaminophen, Phenylephrine hydrochloride, Dextromethorphan hydrobromide, etc. If the industries of cold medication adopt the economies of scope, it will save the cost of R&D hence facing a prominent decrease in marginal cost of producing extra amount of doses for similar kind of diseases.

Economies of scale can be defined as the factor that can reduce average cost of production when the overall output increases. The companies look forward for producing a larger amount of goods and service, which relatively reduce the per unit or variable cost, which helps the company to reduce its cost of production and enjoys the competitive advantage over the rivals.

 

美国论文代写：经济萧条的后果

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美国论文代写：经济萧条的后果

在这一过程中存在着问责和透明度的问题，就像问题资产救助计划(CGF,2009)的情况一样。一些稳定措施，如ARRA，因为失业率没有下降，ARRA项目的意图也受到了审查。据估计，财政推动的结果是积极的，但事实并非如此，其峰值达到了9.6%，但并没有出现积极的好转。然而，这些都是社会的担忧，单是美国的经济就不足以解释它。低工资可能没有激励人们去寻找工作，这可能是失业率没有下降的原因。

经济衰退也影响了其他部门，联邦储备委员会第13(3)条执行了(这一节在大萧条期间曾实施过)。这项法律是为了通过与刺激计划(一级交易商信贷工具(PDCF))的关系来帮助增加资金流动而制定的。为了使经济恢复到复苏阶段(耶伦，2009)，在这些举措中使用了6000亿美元的一揽子计划。

制定的财政政策和货币政策是为了使经济恢复到自我管理的恢复阶段。GDP下降，失业率上升，消费下降，更多的企业倒闭。金融机构宣布破产。美国政府在联邦一级,总统的直接监督下和从美国联邦储备理事会(美联储,fed)的权威,通过实施财政和货币包能够恢复国家的经济更恢复过去的年GDP显示状态。

美国论文代写：经济萧条的后果

There were concerns in the process, of both accountability and transparency, as in the case of the troubled asset relief program (CGF, 2009). Some stabilization packages such as the ARRA came under scrutiny because the unemployment rates did not go down, as was the intention of the ARRA programs. The Fiscal push was estimated to create a positive turn around, however, this was not the case in reality, and it peaked to 9.6 percent as was estimated but did not have a positive turnaround. However, these are concerns of the society, and economy of the United States alone might not be enough to explain it. Low wages might not have motivated people to seek jobs, and this could be the reason why unemployment rates did not drop.

The economic recession was also affecting other sectors, and the Federal Reserve section 13(3) was implemented (This section was previously implemented during the great Depression). The law was enacted in order to help increase money flow using the as pertaining to the stimulus program, the Primary Dealer Credit Facility (PDCF). A 600 billion dollars package was used in these initiatives in order to bring back the economy to a recovery phase (Yellen, 2009).

The fiscal and the monetary policies that were formulated were created in order to bring the economy back to a self manageable recovery phase. The falling GDP, the increased unemployment rates, lowered consumption, and more led to the failure of many businesses. Financial institutions announced bankruptcy. The United States Administration working at both the federal level, both under direct supervision of the President and from the authority of the Federal Reserve, by implementing both fiscal and monetary packages was able to bring back the country’s economy to a more recovered state as the past years GDP indicates.

英国农业学论文代写：食品安全案件

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英国农业学论文代写：食品安全案件

现场是安德森Cooper 360展示室设置。安德森·库珀和两位律师约翰·兰德奎斯特（Frederick Schwartz）和弗雷德·普里兹克（Fred Pritzker）将为新一届更严格的法律争辩和反对。这项法律将在自愿误杀中提供处罚 – 当有人明知地装运掺假产品和非自愿误杀时 – 当产品受到温度侵害时，病原体会增长到感染水平，或者产品在超市的熟食店的切片机上受到污染

Anderson Cooper：我们可以假定每个人都知道美国花生公司（PCA）的爆发和违反食品安全，导致人们死亡和中毒。但是对于那些不了解的人来说，我们有Fred Pritzker，他曾与联邦机构合作，并亲自代表一名9岁的雪莉·阿尔默（Shirley Almer）的家属，他死于掺假。那么弗雷德呢，这个案子发生了什么事情，那里从哪里去呢？

Fred Pritzker：2008年和2009年这是一个特别敏感的案例。疫情导致大约350家食品加工公司关闭，这些公司从PCA授权中提取了该产品。近714人感染和受影响，9人死亡，包括我的客户Shirley Almer。从这种情况来看，我们能够提出第三方审核工作，以获得FDA的认证，病原体的任何积极结果都必须强制向FDA报告，并提高掺假产品的溯源性。

Anderson Cooper：那么在这种情况下做了什么，我的意思是在PCA案中工作时你能发现什么联系。

弗雷德·普利兹克（Fred Pritzker）：当我们正在调查这件事时，还有更多有关的关切。爱荷华州的蛋类设施受到严格审查，因为那里有类似的沙门氏菌疫情。

英国农业学论文代写：食品安全案件

The scene is the Anderson Cooper 360 show room setting. Here Anderson Cooper and two lawyers John W. Lundquist and Fred Pritzker will be arguing for and against the case for a newer stricter law. This law will provide for penalty in voluntary manslaughter-when someone knowingly ships adulterated product and involuntary manslaughter-when product gets temperature abused so a pathogen grows to infective levels or a product get contaminated on the slicing machine in the deli of a supermarket

Anderson Cooper: We can assume that everyone is aware of the Peanut Corporation of America (PCA) outbreaks and breach of food safety that led to people dying and getting poisoned. But for those watching who are not aware of it, we have here Fred Pritzker who worked the case with the Federal Agencies and also personally represented the family of a 9 year old Shirley Almer who died of the adulteration. So Fred, what was it that happened with the case, where did it go from there?

Fred Pritzker: Well this was a particularly sensitive case during 2008 and 2009. The outbreak resulted in the closure of around 350 of the food processing companies who brought the paste from PCA authorization. Nearly 714 people were infected and affected and 9 deaths including that of my client Shirley Almer. From the case, we were able to propose for third party audit work to be certified by the FDA, any positive result of pathogens must be mandatorily reported to the FDA and to improve the traceability of an adulterated product to its source.

Anderson Cooper: So what was done after this case, I mean were there any linkages that you were able to uncover when working in the PCA case.

Fred Pritzker: There were many more related concerns that came up to our notice when we were investigating the case. An Iowa based egg facility came under scrutiny as there was a similar Salmonella outbreak there.

美国论文代写：员工留任和离职

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美国论文代写：员工留任和离职

工作中的错配与员工的技能

这是一个与整个员工招聘过程有关的重大问题。如果一个不合适的候选人被选中，它会给雇主和整个组织带来一些问题。组织无法确定员工的最佳招聘阶段，这就产生了一个大问题。

缺乏培训，职业成长和发展

员工觉得他们的工作没有增长的潜力，也没有晋升的可能。他们没有任何与公司合作的动机，想离开公司（艾伦等人，2003）。员工对发展和职业潜力的不满是员工改变当前工作的最大原因之一。如果雇员在更新技能方面没有得到足够的发展机会，他们肯定会离开目前的工作。

低工资的补偿

动机理论假定个人对他们的工作贡献的公平和公平回报的信念。这样的假设是，当一个人认为他们自己的待遇是不公平的，他们就会被激励去采取他们认为合适的行动。由于有限理性，试图留住人才的问题更为复杂。这使得那些不能在等级制度中改善自己职位的同事更有可能留在公司。这往往是由于业绩不佳的信息不足，因此在财务上没有得到承认。

美国论文代写：员工留任和离职

Mismatch in job and the skills of the employee

It is a massive issue which is relevant to the overall employee recruitment process. If an unsuitable candidate is selected than it can cause several problems for the employer and the organization as a whole. Organizations are unable to confirm the optimum recruitment phase for employees and this creates a massive problem.

Lack of training, career growth and development

Employees feel that they there is no growth potential in their job and there is no potential for promotion in the company. They don’t have any motivation to work with the company and want to leave the company (Allen et al, 2003). Being dissatisfied with growth and career potential is one of the biggest reasons employees want to switch their current job. If employees are not provided adequate growth for job opportunities in updating their skills, than they will certainly leave their current job.

Low Salary/ Compensation

Motivational theories presume that individuals develop beliefs about what constitutes a fair and equitable return for their contributions to their jobs. The assumption is then made that when an individual believes that their own treatment is not equitable, they will be motivated to take actions they deem appropriate. The problem of attempting to keep talented members of the work force is further complicated because of bounded rationality. This leaves colleagues who cannot improve their positions within the hierarchy more likely to remain with the organisation. This is often due to inadequate information on outstanding performance, therefore it is not recognises financially.

 

美国论文代写：小组工作

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美国论文代写：小组工作

我有优秀的团队能力。在小组工作时，我可以很好地交际，也很友好和乐于接受。在一个项目中，在我的本科课程中，我是一个五人的团队，背景完全不同。我们能在乎作为一个群体，能够满足我们每一个人的任务和协调任务的时限更好。我们的导师认为我们有良好的团队活力。我也努力确保在小组工作中，任何和所有冲突都以迅速友好的方式得到处理。这是我的队友给予的同行评审，我相信这项技能将有助于我更好地与组织合作。

1。我对权威反应良好，但我也相信自主服从。我推理并确保我更好地理解独裁步骤，然后实施它们。我相信我更多的是一个自主工作者，他对项目改进的群体观点也很感兴趣。

2。在我的学术领域有经验的组织工作中，我相信我是一个非常敬业的工作者。我保证我所有的技能都能很好地应用到问题中。为了做到这一点，在解决问题的过程中，我列出了一份对我有利的技能，然后跟着他们。这种有组织的工作确保了一旦形成解决方案的过程开始，我就不会处于不利地位。

美国论文代写：小组工作

I have excellent group dynamics. I can socialize well and am friendly and receptive when it comes to working in a group. In a project, during my undergraduate program I was in a team of five, with completely different backgrounds. We were able to jive well as a group and were able to meet each of our individual tasks and coordinated tasks deadline better. We were judged by our mentor as having good group dynamics. I also strive to ensure that in terms of group work, any and all conflicts are attended to in a quick and amicable manner. This was the peer review given by my team mates and I believe that this skill will help me in working better with organizations.

  1. I respond well to authority, but I also believe in autonomous obedience. I reason and ensure that I understand authoritarian steps better and then implement them. I believe I am more of an autonomous worker who is also interested in group perspective for the betterment of projects.
  2. In organizational working as experienced in my academic area I believe that I am a very dedicated worker. I ensure that all my skills are applied into a problem well. In order to do this, during problem solving, I make up a list of my skills that will be to my advantage and then follow them. This organized working ensures that I am not at a disadvantage once the process towards forming solution starts.

美国论文代写：索尼的商业实践

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美国论文代写：索尼的商业实践

索尼是一家领先于日本的电子商务跨国公司。增强的业务基本上是围绕电子产品（电视、游戏支持，冰箱），消遣，娱乐和金融服务。索尼是全球领先的电子公司之一。在本报告中，讨论了基于全球契约原则的索尼的两种业务实践。
商业实践的建议
索尼公司必须承担环境责任，对合理、合法的工作环境做出承诺，为临时工提供非凡的安全保障。为了在社会和道德上为利益相关者提供优质服务，索尼可以调整企业社会责任模式。
效益、风险和挑战的关键利益相关者如果这些建议的实施
这些行为守则将有助于指导和捆绑在索尼工作的所有利益相关者的活动和选择。它们将有助于确保健全的工作制度在每一个实用范围内的改进和使用，以筛选和监督因工作、义务奴役和贩运而确定的风险和问题。通过适当的行为守则和环境责任，索尼将能够满足所有内部和外部利益相关者，这反过来又有助于建立商誉和成功的组织。
总之，值得注意的是，每个组织都必须遵守其业务惯例中的全球影响原则，以确保长期的高质量业务业绩和成功。索尼在全球业务中的成功基于其有效的企业社会责任或环境责任，以及其遵循公司内部商业道德或行为准则的方式。

美国论文代写：索尼的商业实践

Sony is a leading multinational company that is in to electronic business, founded in Japan. Its enhanced business is basically centered on the electronic items (TV, gaming supports, fridges), diversion, amusement and financial services. Sony is one of the leading electronic companies that has its branches all over the world. In this report, two business practices of Sony based on the Global Compact principles are discussed.
Business practice recommendations
It is essential for Sony Company to have environmental responsibility (CSR), that make a pledge to a reasonable and lawful working environment and diagram extraordinary securities for transient laborers. In order to provide quality service to the stakeholders morally and socially, Sony can adjust the model of corporate social responsibility.
Benefits, challenges and risks for key stakeholders if these recommendations are implemented
These codes of conduct will help to guide and bind together the activities and choices of all stakeholders who work for and with Sony. They will help to guarantee the improvement and usage of sound working systems over every practical range that screen out and oversee risks and issues identified with constrained work, obligation servitude and trafficking. By proper way of following the code of conduct as well as the environmental responsibility, Sony will be able to satisfy all its internal as well as external stakeholders, which in turn helps in building the goodwill and success in the organization.
To sum up, it is noted that it is a basic requirement for every organization to comply with the global impact principles in their business practices so as to ensure a quality business performance as well as success in a long term. Sony’s success in its global operations are based on the its effective Corporate Social responsibility or environmental responsibility and in the way it is following the business ethics or code of conduct within the company.

美国阿灵顿论文代写： 奔驰的品牌核心

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美国阿灵顿论文代写：奔驰的品牌核心

值得注意的是，代表梅赛德斯-奔驰的三个核心品牌是豪华、品质和价值。在奢侈品方面，值得注意的是，该公司的产品时尚、精致，而皇家轿车的外观代表着奔驰汽车为其客户提供的核心奢侈品。在质量方面，梅赛德斯-奔驰汽车由于其强大的车身和结构，极具创新性，安全性，被称为阳性品牌。此外，梅赛德斯-奔驰汽车与价值相关，因为该公司负责客户的安全，并为他们提供专家解决方案。
利用雀巢品牌本质框架分析当前品牌
目标消费者：公司的目标消费者是上层阶级和富有的商人，他们希望拥有一辆汽车作为地位的象征。目前，该公司的目标是年轻的观众，因为汽车的刻板印象使它变得更复杂，以打破更年轻的人口，因为他们认为汽车车辆为“常规”和“为他们的父亲更多”。该品牌解决客户的问题，为他们提供一个坚固和高品质的汽车，耐用和豪华，以及。
产品属性：奔驰品牌的关键品牌属性，建议是优雅，良好的建设，精心设计，强大的，高信誉的汽车。
品牌个性：公司的品牌个性包括个人修养、安全舒适、品质持久的外在标志。
品牌效益：梅赛德斯-奔驰的好处是一个性能良好的汽车，是愉快驾驶和享有自己的声誉。
品牌颂歌
品牌口号可以被视为品牌核心方面的表现。一般来说，它包括三到五字短语，监禁的无可争辩的精神或坚韧的品牌定位和价值观和捕获功能，描述性修饰，情绪调节剂。梅赛德斯-奔驰的品牌口号是：服务意识，卓越和奢华。

美国阿灵顿论文代写：奔驰的品牌核心

It is notable that the three core brand aspects, which represent Mercedes Benz are luxury, quality and value. In regard to luxury, it is noteworthy that the product of the company are stylish, sophisticated and the royal appearance of the cars represents core luxury, which Mercedes Benz tries to offer to its customers. In context to quality, it is considerable that Mercedes Benz cars are highly innovated, safety and is known as a masculine brand because of their strong body and structure. Additionally, Mercedes Benz cars are related to value because the company take care of the safety of customers and offer expert solutions to them.
Analysis of the Current Brand using the Nestle Brand Essence Framework
Target Consumers: The target consumers of the company are upper class and rich businessman who wants to have a car as status symbol. Currently, the company is targeting a younger audience too as the stereotypes of the cars have made it complicated to break into a younger demographic as they view the cars vehicles as “conventional” and “more for their fathers”. The brand solves the problems of customers by offering them a strong and high quality car, which durable and luxurious, as well.
Product Attributes: The key brand attributes which Mercedes-Benz brand, suggests are classy, well-built, well-engineered, strong, and high-prestige automobiles.
Brand personality: The brand personality of the company includes the outside sign of individual accomplishment, safety and comfort along with long-lasting quality.
Brand Benefits: Mercedes Benz triggers the benefits of a well performing car that is enjoyable to drive and prestigious to own.
Brand Mantra
Brand Mantra can be regarded as the expression of the core aspects of the brand. Generally, it involves three to five word phrases that incarcerate the indisputable spirit or fortitude of the brand positioning and values and captures, function, descriptive modifier, emotional modifier. The brand mantra of Mercedes Benz is service-minded, excellence and luxury.

美国论文代写：星巴克的未来发展

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美国论文代写：星巴克的未来发展

政治方面：最近星巴克已经进入了各国的显微镜，特别是拉丁美洲和非洲的咖啡豆。为了解决这些问题，星巴克在卢旺达和哥斯达黎加等国家开展了农民支持中心，这些国家是咖啡豆的主要来源（格兰特，2013年）。此外，星巴克本身控制咖啡豆的采购，焙烧和包装，以确保其质量水平得到保持（格兰特，2013年）。星巴克通过了“公平贸易”政策，为这些国家的农民提供最优惠的价格（格兰特，2013年）。此外，星巴克也应该关心他们所在国家的法律。星巴克是一个跨越60多个国家的国际实体，（Gulati等人，2008年）严格遵守当地的国家法律是必须的。此外，星巴克将不得不留意其经营国家的政治动荡，特别是中东地区，可能容易发生战争或政治上不稳定。 2003年3月，由于全国政治动荡，星巴克不得不离开以色列（吴，2014年）。
经济性：也许星巴克以及其他跨国公司的关键挑战仍然是世界经济中目前的下滑。星巴克一直非常成功地避免经济衰退对其业务的影响（Wood，2012），但是由于经济衰退的影响可以压倒最大的公司，所以要继续这样做。
社会：美国和美国拥有强大的咖啡文化（Scheller，2014）。然而，在新兴市场，如中国，印度和土耳其，人口众多，更喜欢茶咖（Scheller，2014）。为了利用这些市场，星巴克将需要改变人们的传统习惯或创新菜单，包括茶叶和咖啡的特色。此外，正如早些时候所讨论的，最近的研究表明，消费者正试图转向像绿茶这样更健康的饮食，并且用咖啡咖啡等大量的咖啡因来阻止饮食。星巴克需要纳入这些不断变化的客户需求，以保持成功。

美国论文代写：星巴克的未来发展

Political: Recently, Starbucks has fallen into the microscope of various countries, particularly in Latin America and Africa on the way they source Coffee Beans. To combat these problems, Starbucks has initiated Farmer Suport Centers in countries like Rwanda and Costa Rica, which are their top sources of coffee beans (Grant, 2013). Furthermore, Starbucks itself controls the purchasing, roasting and packaging of the coffee beans in order to ensure their standard of quality is maintained (Grant, 2013). Starbucks has adopted a “Fair Trade” policy in order to offer the best prices to the farmers in these countries (Grant, 2013). Moreover, Starbucks should also be concerned about the laws in the countries they have stores in. Starbucks is an international entity, spanning over 60 countries, (Gulati et al, 2008) a strict adherence to local country laws is a must. Moreover, Starbucks will have to keep an eye out for political turmoil in the countries they operate it, particularly in the Middle east which may be prone to wars or be politically unstable. In March 2003, Starbucks had to move out of Israel due to political turmoil in the country (Wu, 2014).
Economical: Perhaps the key challenge for Starbucks, and any other multinational corporation, continues to be the current downswing in world wide economies. Starbucks has been very successful in avoiding the effects of recession on its businesses (Wood, 2012), but it needs to keep doing so, as the effects of recession can overpower the biggest of companies.
Social: America and USA have a strong coffee culture (Scheller, 2014). However, in emerging markets such as China, India and Turkey, a wide population of people prefer tea to coffee (Scheller, 2014). In order to exploit these markets, Starbucks will need to either change the traditional habits of the people or innovate its menus, to incorporate varities of tea as well as its signature coffee. Moreover, as disscussed earlier, recent studies have shown that consumers are trying to switch to healthier bevarages like green tea, and stop the consumption of bevarages with a lot of caffeine such as coffee. Starbucks needs incorporate these changing customer needs in order to remain successful.

美国罗格斯大学论文代写：影响收入的因素

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美国罗格斯大学论文代写：影响收入的因素

因此，如果经济不好，消费者就不会花太多钱。该公司的收入将会减少。另一方面，如果经济好转，那么消费者倾向于花费更多的钱，因此公司的销售额可以增加。
据观察，当国家经济发展良好时，零售商店的销售额下降。
公司的主要市场是英国，因此英国经济的放缓将影响到该公司的销售额，而且近期已经有所观察。在影响英国经济和欧元区危机的2008年次贷危机期间，经济增长放缓，也导致了公司销售额的平稳增长。因此，该公司非常容易受到国家的经济冲击（Humphrey，Lee＆Shen，2012）。
社会因素在塑造企业战略中起着重要的作用。由于公司面向大量客户，需要保留居住在当地居民优先选择的产品。 Sainsbury在英国和其他国家的不同地区经营不同的商店。然而，人口统计，客户品味和选择可能在其运作的不同地区有所不同，因此不能在每个商店中保持相同类型的产品。需要保留居住在附近地区的人们喜欢的产品。例如，如果该地区的年轻人口较多，则需要在社会上保留更多的产品。
因此，社会因素有助于塑造企业战略和企业需求，根据经营其商店的社会社会结构决定其业务模式。

美国罗格斯大学论文代写：影响收入的因素

Thus if the economy is not doing well then the consumers will not spend much. The firm will face decrease in the revenues. On the other hand if the economy is doing good then the consumers tend to spend more and thus the sales of the firm can increase.
It has been observed that when the economies of the country are doing good then the sales of the retail stores decreases.
Firm main market is UK and hence any slowdown in the UK economy will affect the sales of the firm and it has been observed in the recent past. During the 2008 subprime crisis which affected the economy of UK too and also the Euro zone crisis, the country has seen a slowdown in the economic growth and this also led to flat growth of the firm sales. Thus the firm is highly susceptible to the economic shocks to the country (Humphrey, Lee & Shen, 2012).
Social factors play important role in shaping the strategy of the firm. Since the firm caters to large number of customers it needs to keep the products which are being preferred by the people living in the locality. Sainsbury operates different stores in different parts of UK and other countries. However, the demographics, customer tastes and their choice may be different in the different regions where it operates and hence it cannot keep the same type of products in each store. It needs to keep products which are being preferred by the people living in the nearby area. For example, if the area has more working young population then it needs to keep more products preferred by that section of the society.
Thus the social factor helps in shaping the strategy of the firm and firm needs to decide on its business model based on the social structure of the society where it is operating its stores.